Privacy notice

Who is responsible

FRITS AI ApS is the data controller. Registered in Denmark, CVR 45733785, Nyhavn 38, 1051 København K, Denmark. You can reach us any time through our contact form.

What we collect, and why

• Contact form: your name, e-mail, company and message — used only to read and reply to your enquiry.
• Jobs form: your name, country, e-mail, and whatever you choose to tell us about your interests and experience — used only to consider you for roles at FRITS AI and to get in touch when the areas you care about match what we need.

Please don't include sensitive personal details (for example about health, religion or political views) in the free-text fields — we don't need them.

Our lawful basis

We process this data on the basis of your consent, which you give by choosing to submit the form, together with our legitimate interest in replying to you and in recruiting. You can withdraw your consent at any time (see “Your rights” below); doing so does not affect anything we did while it was still given.

How long we keep it

We keep contact enquiries only as long as needed to deal with them and a short period afterwards. We keep job expressions of interest for 12 months, after which we delete them — unless we are in active conversation with you, or you have asked us to keep them on file for longer.

How we count visits

We do want to know which pages people read, so we can write better ones. We do it without watching you: our own server keeps a tally as it sends each page out. Nothing is placed on your device — no cookie, no stored identifier of any kind — and no third party, Google included, is involved at any point. That is why you have never been asked to accept cookies here, and why you never will be.

One thing the server cannot work out on its own: once it has sent you a page, it has no idea whether you read it for four minutes or left at once. So a few hundred bytes of our own code, on our own pages, counts the seconds the page is actually in front of you and sends that single number back as you leave. It stores nothing and reads nothing from your device, and it cannot say who you are, because it has no way of knowing. Time only counts while the page is visible — a tab behind another tab is not being read.

What the tally holds is the page that was asked for, the site you came from if your browser mentioned one, the language your browser prefers, whether the screen was a phone, a tablet or a computer, and how long the page was read. We also count the shape of a visit — how many pages it covered and which one it started on — but never the order you read them in. It is a count, not a record of you: there is no row anywhere with your visit in it.

To count people rather than page loads, your address and browser are turned into a short scrambled value, using a secret that is generated fresh every night and never written down. Your address is never stored and never leaves the server that answered you. Because the secret is thrown away, the value cannot be turned back into you, and today's value cannot be matched to tomorrow's — so we can tell that two pages were read by the same person this afternoon, and we can never tell that you came back next week.

Some links here carry a short marker such as ?k=front-start. It names the button, never the person, and it lets us see which of our own links people actually follow.

Who else is involved

Messages are delivered and stored through Microsoft 365, which acts as our processor for e-mail. This website itself runs on servers located in the EU (Germany), and the visit tally is kept on our own European servers. We do not sell or rent your data, we do not share it for advertising, and no advertising or analytics company receives anything from this site.

Your rights

Under the GDPR you can ask us to give you a copy of your data, correct it, delete it, restrict or object to how we use it, or receive it in a portable form — and you can withdraw consent. To do any of these, just tell us through our contact form and we'll take care of it.

If you think we've mishandled your data, you can also complain to your local data protection authority. In Denmark that is Datatilsynet (datatilsynet.dk).

Last updated: 15 July 2026.